Considering the parody-worthy dangers of America’s busiest shopping day, it’s no surprise to hear that online consumerism is on the rise. According to ComScore, 57.3 million Americans took their wallets to digital storefronts on Black Friday, spending a record $1.04 billion in the process. “With Black Friday online sales up 26 percent and surpassing $1 billion for the first time, coupled with early reports indicating that Black Friday sales in retail stores were down 1.8 percent, we can now confidently call it a multi-channel marketing phenomenon,” stated ComScore Chairman Gian Fulgoni. The organization also noted that digital content sales are on the rise, too, citing a 29 percent increase in the category over the same period last year. Finally, Fulgoni projected Cyber Monday sales in excess of $1.5 billion, based on observations culled from the years past. Read on for ComScore’s official numbers.
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